2017 USDA Hop Yields Update!

Some exciting data we have from the 2017 USDA National Hop Report.

Using the same model we constructed from the 2015 data, we were able to see not just a continuing trend myrcene-forward hops, we are also seeing specific declines of older hops. In the coming posts, we will focus on why this is likely happening.

Why are we seeing this takeoff of myrcene? Simple–it’s a common major essential oil (terpene) in most of the citrus-forward hops.

When we compare harvest of myrcene as an essential oil (terpene) in the past ten years, we can see in an area chart that the popularity of the oil is evident in its sheer volume of harvests. In fact, most of these newer hops (such as Citra) didn’t even exist in 2007, and as a result, we see a tremendous swing towards this flavor compound.

Indeed, we are seeing a terrific increase in hop harvests given the recent popularity of IPAs–but reading between the lines, we see that specific characteristics of these hops are the driving factor in consumers deciding their preferred flavor compounds.

Our changing American beer palate and the hop industry

This first post in Brewin.Beer is something I’ve been musing about for a while. We all know that beers have become hoppier over the past few decades. Indeed, there was a time when Sierra Nevada Pale Ale was considered far too eccentric and hop-forward for the typical beer drinker. Nevertheless, we’ve seen their Torpedo become one of the most popular IPAs in the country; a de facto flagship brew. Similarly, we’ve seen Sam Adams Boston Lager, the most popular craft beer in the nation, lose tap space to up-and-coming smaller brewers, and its very own Rebel IPA. In this post, we intend to look at this data scientifically, diving deep into the various chemical characteristics of the hops, and how our demand for certain flavors in our IPAs is changing the $350 million US hop growing industry. Continue reading Our changing American beer palate and the hop industry